Friday, November 8, 2024
Superga Beauty and Cosmogen launch new perfume application options
To meet new expectations regarding fragrances, Superga Beauty, Cosmogen and GBC have combined their expertise to offer new formulation and application options.
The perfume market has taken off since the pandemic, both in terms of volume and value (+21% in 2021, +15% in 2022). This surge came together with a change in consumption patterns, in particular amongst the younger generations. Gen Z considers perfume as a factor of well-being, self-confidence and a personality statement. These new consumers are changing the face of perfume and combining them to be adaptable to different occasions.
New fragrance application trends
When it is about fragrance, Gen Z prefers different application systems to the traditional sprays such as roll-on, pencils, sticks, foam tips. The current trend is leaning towards a reinvention of methods of use and textures of perfume, and the art of layering.
This has brought new consequences for brands, in particular the need meet new expectations, for instance by offering new methods of use, like Miss Dior Blooming Bouquet and Miss Dior Eau de Parfum, which were reinvented as pink translucent alcohol-free sticks by Parfums Christian Dior.
Source : Premium Beauty News