Wednesday, September 11, 2024

Verpack at the dawn of a new development stage !

Verpack at the dawn of a new development stage !
With five industrial sites in France and a manual assembly workshop in Tunisia, the Verpack Group is now a major player in the production of cardboard boxes and cases for the perfume and cosmetics markets, as well as for fashion and spirits. Its offer includes the design and production of packaging right through to the final conditioning stage. The group currently serves major brands in the beauty and luxury sector as well as start-ups, thanks to a diversified and flexible offering. Verpack, which introduced a financial partner to its capital in 2020, is now looking to step up its development.

With sales rising from EUR43 million to EUR63 million between 2019 and 2023, the Verpack Group is now looking to enter a new phase in its development! The company, chaired by Stéphane Viers, intends to capitalise on the strength of its industrial facilities and the support of Crédit Mutuel Equity, which owns 16% of its capital.

Ongoing industrial optimisation

Since it was founded in 1993, this specialist in secondary packaging for luxury brands, mainly perfumes and cosmetics (71% of sales), fashion (16%), wines & spirits (5%) and watches & jewellery (5%), has built its success through a series of targeted acquisitions, the development of its expertise and an ambitious investment plan, representing 6 to 7% of its turnover each year.

Between 2022 and 2024, Verpack will have installed new printing, die-cutting and gluing machines, and optimised equipment at its five plants in France [1]. In April, the company moved its workshop in Sousse, Tunisia, where large production runs requiring manual assembly are processed, to a new 5,000 m² site, thereby doubling production capacity.

As a further example, the latest site to join the Group, PLV 37 (renamed VP 37 Groupe Verpack), located in Neuillé-Pont-Pierre, near Tours, is now equipped with digital printing and finishing technologies. This has given the Group the operational agility it needs to respond to new market demands, particularly in terms of small and medium-sized production runs, ultra-fast orders, and delayed differentiation.

Thanks to this high level of industrial performance, combined with the flexibility and diversity of its production facilities, Verpack can meet the most demanding requirements of the premium and luxury markets.

“So far, the sites acquired in France and Tunisia have all helped us consolidate our global service offering. Through targeted investments, we have developed our expertise in printing and decoration techniques, as well as pushing forward our innovation in automation, coding, and other tamper-evident systems… This approach seems to have borne its fruits,” explains Stéphane Viers.

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