Retour

Chances and risks for Color in the virtual Universe

Programme Général

2024-09-30 | 04:00 PM - 04:45 PM | hall Atrium

Description

Carola Seybold, Head of Global Key Account Management at PANTONE® LLC, will explore the crucial role of color in both virtual and real-world environments.

She will highlight how color significantly influences consumer purchasing decisions, accounting for up to 85% of such choices, and drives 87% of brand recognition. Seybold will emphasize the importance of understanding the evolution of consumer behavior in the context of the virtual world’s dominance and identifying macro trends affecting color acceptance. She will share Pantone’s technical insights on bridging the gap between virtual and real-world colors, demonstrating how global brands leverage color to build strong brand identities and successful products.


Intervenants