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Premiumization of Chinese Cosmetics Brands: how local players are reinventing Luxury Codes to compete with International Brands?

Programme Formulation

2024-10-01 | 01:00 PM - 01:30 PM | hall Génois

Description

In recent years, local brands in the Chinese cosmetics market have surged in popularity, capturing a dominant share of the mass market. Now, they are setting their sights on the premium segment, traditionally dominated by international giants. However, Chinese brands are not just competing—they are redefining the codes of luxury. Asia Cosme Lab will unveil the diverse premiumization strategies these brands employ, from innovative product design and formulation to sophisticated packaging. What are the key success factors, and what can international brands learn from these emerging success stories?

Intervenants

  • Fei XU Fei XU
    ASIA COSME LABMarket Intelligence & Consumer Insight Director