Decoding Middle East Consumers: Navigating the New Beauty Landscape
General program
2025-09-30 | 02:15 PM - 02:45 PM | hall Atrium - Auditorium Camille Blanc
Description
Understanding New Consumer Profiles and Anticipating the Codes of Desire.
The Middle East is rapidly emerging as a strategic and dynamic market for the beauty and wellness industries. With growing demand, how can brands better understand these consumers’ aspirations, routines, and relationship to image and self-care?
The Middle East is rapidly emerging as a strategic and dynamic market for the beauty and wellness industries. With growing demand, how can brands better understand these consumers’ aspirations, routines, and relationship to image and self-care?
Peclers Paris offers an exclusive decoding of these evolving profiles through its proprietary Consumer Intelligence methodology, helping to identify key levers of engagement, innovation, and desirability.
This forward-looking perspective on the market is enriched with a creative translation of insights—spanning product, packaging, colors, and textures—to meet emerging expectations and imagine the desirable offerings of tomorrow.
Intervenants
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![Marie DUVIVIER]()
Marie DUVIVIER
PECLERS PARISHead of Consumer Intelligence -
![Mai NGUYEN]()
Mai NGUYEN
PECLERS PARISCreative and Style Director
