Annie BEGNAUD
- Biography
- Annie Begnaud, founder of ab agency, provides strategic and operational support to companies in their innovation and business development challenges.
Her mission is to accelerate business growth and expansion, generate long-term value, expand perspectives and capitalize on new opportunities.
An expert in the beauty and luxury markets, Annie has a proven track record in managing business units and sales and marketing teams. She has also designed and developed disruptive tech solutions in the packaging and sampling worlds, acquired substantial experience in leading complex projects and consultative sales negotiations with major global players. Her extensive network within the ecosystem accelerates partnerships and co-development projects.
She collaborates with manufacturers across the entire beauty value chain, as well as with start-ups and MarTech service providers in the fields of customer engagement, traceability, and transparency.
Annie is a CEW Board member, where she is particularly active with emerging brands and alert to all issues relating to the industry transformation. She is also advisory committee member of several global Beauty and Packaging trade shows.
- Job Title
- Founder
- Company
- AB AGENCY
Featured on
Sustainable Sampling: Rethinking Product Discovery and Brand Experience
Programme Général
10/01/2024
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18:00 - 18:45
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hall Atrium