Thursday, July 24, 2025
Fabienne Germond, Director of Luxe Pack Monaco: “The trade show has established itself as the benchmark for manufacturers’ launches”
What are the major current challenges in luxury packaging?
The main challenge today, as it has been for several years, remains the transition to more sustainable solutions. Brands are under close scrutiny regarding their ability to combine aesthetic excellence with environmental responsibility. This involves the use of more eco-friendly materials – recyclable, bio-based – as well as increased attention to the end-of-life of packaging. Technological innovation is also a central issue, particularly for tracking and traceability, through the use of blockchain, QR codes, etc. In addition, artificial intelligence is making a notable entrance, both in creative and production processes. In a context of major transformation, the companies that have best anticipated these shifts will be the ones that succeed.
At the same time, consumer expectations are evolving. They are looking for greater eco-responsibility, but also more meaning and transparency. For luxury brands, it is essential to align their values with these new demands and to offer, beyond the product itself, a comprehensive experience. Packaging plays a crucial role in this context: it is no longer just a container, but a true medium. It conveys a story, an emotion, a commitment.
Finally, the global context has a significant impact on the industry. In recent years, we have experienced the Covid crisis, wars, soaring energy prices, and now the new U.S. customs policy. These events require brands to be increasingly flexible and agile. They are reshaping industrial choices, partnerships, sourcing strategies, and reinforcing the “glocalization” approaches already initiated during the pandemic. Today, for companies with an international footprint, it is becoming essential to have a presence on every continent.
Source : Industries Créatives