Wednesday, September 17, 2025
Ma Balise: connected traceability, elegant and uncompromisingly sustainable
When invisible technology serves the living.
Compostable, biodegradable, free from plastics and heavy metals, recyclable with paper and certified by TÜV & DIN CERTCO, Ma Balise RFID & NFC labels preserve the luxury experience while respecting the planet. Already tested in organic cosmetics, they embody an innovation designed for elegant, responsible, and natural traceability down to the smallest detail.
Compostable, biodegradable, free from plastics and heavy metals, recyclable with paper and certified by TÜV & DIN CERTCO, Ma Balise RFID & NFC labels preserve the luxury experience while respecting the planet. Already tested in organic cosmetics, they embody an innovation designed for elegant, responsible, and natural traceability down to the smallest detail.
A design made for luxury and sustainability
The design of the labels has been carefully developed to integrate seamlessly into premium worlds while minimizing environmental impact.
- Eco-design: FSC paper and conductive inks, with no plastics or heavy metals.
- Recyclability and compostability: compatible with paper/cardboard recycling streams, validated for home composting.
- No chemical etching: a process free from polluting etching and metallic waste.
- Flexible mono-material: thin format adapted to high-end packaging (perfumery, watchmaking, spirits, fashion, cosmetics).
- Discreet integration: guaranteed invisibility, positioned between two packaging layers or on the back, without altering design or finishes.
- Versatility: authentication, storytelling, traceability, connected services.
A breakthrough in materials
Unlike conventional RFID/NFC, this technology relies on minimalistic and responsible materials:
- 0% plastic → FSC paper substrate.
- 0% chemically etched heavy metals → antennas printed with conductive ink.
- Recyclable and compostable mono-material → no specific sorting required.
- Reduced environmental footprint: no mining extraction, no solvents, no metallic waste.
Where a standard label can contain up to 100 mg of plastic and a metallic antenna, Ma Balise offers a zero-plastic, zero-heavy-metal, zero-trace alternative.
A clean and optimized production process
Label manufacturing has been designed to minimize ecological impact at every stage:
- Direct printing with no chemical etching.
- Conductive inks formulated without hazardous substances.
- Low-energy processes and partial use of renewable energy in Europe.
- Virtually no waste thanks to additive technology.
- Distributed production to reduce transportation flows.
A responsible and flexible supply chain
Sourcing relies on a dual approach:
- Europe (Benelux): short supply chain, low carbon footprint, European certifications.
- Asia: solution adapted for international brands seeking cost efficiency and geographic proximity.
Ultra-thin, lightweight, and compact, the labels are shipped flat without plastic over-packaging → resulting in a leaner and more efficient logistics chain.
A ready-to-use solution
The luxury market is seeking responsible alternatives without compromising connectivity or customer experience. Ma Balise labels already meet this demand:
- Industrial-scale production.
- Compatibility with existing labeling lines.
- Proven testing in the organic cosmetics sector.
- Multiple applications: rigid packaging, textiles, cosmetics, accessories.
An end-of-life designed for "zero trace"
Unlike traditional RFID, end-of-life requires no special sorting:
- Smooth recycling with paper/cardboard packaging.
- Guaranteed compostability, even in home composting.
- No toxic residues: no plastic, no metal, no solvents.
- Reduced carbon footprint thanks to simplified post-consumer treatment.
A true “zero-trace” innovation, fully aligned with the sustainability ambitions of luxury houses.