Wednesday, November 13, 2024

[LuxeHome]Dior taps design studio Atelier Oï for reed home fragrance diffuser

[LuxeHome]Dior taps design studio Atelier Oï for reed home fragrance diffuser
The latest novelty to join Christian Dior Parfums’ home fragrance offer is Bouquet Privé, a reed fragrance diffuser. The LVMH-owned brand worked with design studio Atelier Oï on the objet.

Christian Dior Parfums’ La Collection Privée has unveiled Bouquet Privé, its first reed home fragrance diffuser. Dior collaborated with design studio Atelier Oï on the piece, which took inspiration from two of the brand’s codes: floral compositions and its cannage motif. The diffuser combines glass that is lacquered a matte white, while the reeds are placed in a wickerwork-inspired metal piece in the shape of a wheel.

Bouquet Privé is said to offer continuous fragrance diffusion of up to 12 weeks. Some four scents are available: Jardin d’Orangers, Oud Supreme, Thé Osmanthus and Eden-Roc. It launches on November 1, 2024. The diffuser retails €585, while the refill costs €130.