Monday, September 8, 2025
Ma Balise revolutionizes connected packaging with its biodegradable NFC & RFID labels
In a world where every detail matters, luxury is no longer only about aesthetic excellence, but also about environmental responsibility. It is in this dynamic that Ma Balise, a young innovative company committed to more sustainable luxury, unveils at the Luxury Packaging Exhibition in Monaco its intelligent NFC & RFID labels, but also compostable, recyclable and plastic-free.
A technical… and ethical innovation
Today, digital traceability is an integral part of the product experience, especially in the high-end cosmetics, perfumery, or premium skincare sectors. The use of NFC or RFID technologies enables a multitude of applications: product information, digital interactions, certificates of authenticity, anti-counterfeiting, logistics tracking…
But behind these invisible chips often lies a heavy environmental burden: chemically etched antennas, plastic substrates, persistent electronic waste.
Ma Balise has decided to break with this model.
But behind these invisible chips often lies a heavy environmental burden: chemically etched antennas, plastic substrates, persistent electronic waste.
Ma Balise has decided to break with this model.
Its new labels are made from FSC-certified paper, printed with conductive inks and contain a chip so tiny that it is considered non-residual by European certification standards.
The result: a label that is recyclable with cardboard, home-compostable, plastic-free, free from heavy metals, and without chemical etching.
Designed for demanding brands
Available in industrial production and already successfully tested by organic cosmetics players, Ma Balise’s technology adapts to all types of packaging: boxes, cases, bottles, printed labels, etc.
The promise:
To offer brands a connected traceability solution without compromising their CSR commitments, nor the image of purity and elegance expected in the luxury universe.
To offer brands a connected traceability solution without compromising their CSR commitments, nor the image of purity and elegance expected in the luxury universe.
The right partner for the DPP
Beyond its immediate benefits, this innovation is part of a broader regulatory movement.
The Digital Product Passport (DPP), which will become mandatory in Europe from 2026 for many product categories, requires manufacturers to digitalize product information to ensure transparency, repairability, and environmental monitoring.
Ma Balise’s labels fully meet this requirement while preventing brands from turning a “green” solution into new electronic waste.
The Digital Product Passport (DPP), which will become mandatory in Europe from 2026 for many product categories, requires manufacturers to digitalize product information to ensure transparency, repairability, and environmental monitoring.
Ma Balise’s labels fully meet this requirement while preventing brands from turning a “green” solution into new electronic waste.
A shield against counterfeiting
NFC labels are also powerful weapons in the fight against counterfeiting, a persistent scourge in the luxury and beauty industries. Thanks to a unique, tamper-proof, and customizable digital identity, they allow brands to guarantee the authenticity of their products right to the last mile — without harming the planet.
“Don’t be a connected polluter. Adopt responsible intelligence.”
Ma Balise — Just green it.
Ma Balise — Just green it.
About Ma Balise
Ma Balise is a technology startup specialized in smart solutions for labeling, traceability, and authentication. With its range of biodegradable RFID and NFC labels, it stands out as an innovative player in eco-responsible luxury packaging.
Certifications: TÜV & DIN CERTCO – home compostability, absence of harmful substances.
Manufacturing: Europe (Benelux) & Asia, according to brands’ ethical and logistical requirements.