Alexandra Chauvigné, Quadpack: “We aim to drastically increase our footprint in make-up”
2024/02/21
Quadpack CEO Alexandra Chauvigne
© Luis Cristofori
Packaging industry veteran Alexandra Chauvigné joined Quadpack as CEO nearly two years ago. She reveals her five-year plan to Formes de Luxe, while sharing her frank views on issues facing the beauty packaging market, including the wobbly rise of refill formats and demand for localized production.
What were your priorities as you took the helm at Quadpack?
After joining the company in the summer of 2022, I developed a five-year plan, which was basically a turnaround plan. It started in 2023, what we coined the “Commitment Year”, and the idea was to work on financial resiliency and bounce back from the Covid years, which was a very difficult period for the industry, but also for Quadpack. We’ve been successful in terms of getting back to financial strength.
A second part of the plan was to look at the company’s structure, competencies, and talent. I’ve put a lot of emphasis on making sure that the organization was properly structured for the future.
What did this return to financial health entail?
We began by looking at the business and under-performing areas; this included the closure of our injection-moulding plant in Spain to centralize production in Germany.
Operational efficiency was also a focal point, as was defining both the right product mix and the right customers.
There has also been significant focus on transforming Quadpack’s pure trading model towards a more balanced ratio of 50% manufacturing and 50% trading. The 50% of our activity from manufacturing was the result of acquisitions we did just before Covid, so you can imagine the complexity of integrating companies in that context. When I arrived, my role was very much about bringing those manufacturing entities back to efficiency. We’re now back on track.
Quadpack’s mono-material make-up packs ©Quadpack
You’ve now entered your “Acceleration Phase” for the 2024-2025 period?
Yes, and this strategy will focus how we serve our customers. We want to reflect on how to improve that by accelerating the number of new product innovations we bring to the market, and which we hope will be more sustainable. This innovation will come from our in-house R&D as well as collaborations with others in the industry; the idea is to have a closer connection with brands and help them perform better.
Source : Formes De Luxe