Material innovation is a strategic axis for brands in their quest for differentiation and sustainable commitment. LUXE PACK answers this question with a joint intervention by materiO’ and Hyloh, offering an overview of the latest innovations in materials that respond to today’s multiple challenges and constraints.
Come and live unique experiences at the heart of the show, enhance your visit!
LUXE PACK launch pad
A new way for visitors to understand, at a glance, who does what among exhibitors, so to identify their know-how for an efficient sourcing…
Innovation wall and interactive screen at the exit of Hall Esplanade.
Proposed by Quentin HIRSINGER, Founder and Judith GOYAUD-SCHILTZ, Director, MateriO
An exhibition dedicated to every aspect of material, from the purest to the most incredible, matériO’ looks at their exacerbated properties … a nylon so light that it looks like smoke, a black so black that it absorbs all the perspectives it covers, a transparency so pure that your product is only sublimated, a matter so little transformed that we imagine it still develops…
A genuine creative personalized printing laboratory proposed by PRINT and Brand Revolution LAB
Print using a set of technologies to communicate differently, taking into account the personalization and variability of data, and to link physical packaging with digital technology…
Exhibition Area in Atrium Hall